Category: US

VPPA Harms Concrete, But Roku ID Not Personally Identifiable

Roku device serial number is not personally identifiable, but it's not difficult to imagine other identifiers that may be

Long-Winded Opt-Out Requests Don’t Revoke Consent

The only reasonable expectation Plaintiff could have had is that her request for revocation would not be successful

FTC Considers Modifying 2009 Order On ‘Tracking Applications’

Overbroad definition of 'Tracking Application' puts retailer at a competitive disadvantage

App Maker Not Liable For User Sent Texts

App Maker Dodges Suit Over Friend Invitations

Real Ginger Fight Revived

Case tests the difference between 'directly from' and 'derived from'

Companies Use Facebook Custom Audiences At Their Own Risk

If you're consulting on Ad Tech, you better know how it works!

Suit Alleges $82.5 Million Spent on Non-Existent/Fraudulent Mobile Inventory

Media Agency Allegedly Takes Uber For A Ride

Court Finds User Reply To SMS Call To Action Constitutes Prior Express Written Consent

Winner a loser in TCPA case alleging insufficient consent

Supercookie Claims Won’t Be Arbitrated

Is it ever okay to use persistent tracking for advertising purposes?