Dos and Don’ts Of Performance Claims

Are your effectiveness claims supported by scientific testing?

Dos and Don’ts Of Performance Claims

jbho: any performance claims must be substantiated by objective studies/research. And any disclaimers must be clearly and conspicuously disclosed.

Also demonstrates the importance of having an objective, independent opinion to back up any advertising claims. Additionally, the research must be timely and relevant to the claims. And well documented.

 

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