The Federal court in Baden-Württemberg has upheld a lower court decision prohibiting a Swabian brewery from marketing its beer as “salubrious” (healthy/digestible). The regional court again ruled in favor of the consumer protection group citing an EC regulation that prohibits health claims on products with an alcohol content of more than 1.2% by volume.
http://www.dr-bahr.com/news/bier-darf-nicht-als-bekoemmlich-beworben-werden.html
jbho: following up on case from last year. Made me chuckle. I lived in Germany for five years and I would consider their beer to be health food – so long as it’s brewed according to the Reinheitsgebot, of course.
Like this? Read more about marketing enforcement in Germany…
